Apgujeong

Seoul

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DESTINATIONS south korea seoul Shopping Apgujeong

Apgujeong

For upmarket shopping, try the Apgujeong area where the city's rich and beautiful come to stock up on the latest fashions. Apgujeong is home to locally and internationally known brand-name stores.

Shopping

Seoul is absolutely the place to be for shopping devotees - from street markets to high-end shopping malls, the Korean capital has it all. Some of the most popular shopping areas are Myeongdong, Itaewon, and Insadong - each with its own distinctive character. Seoul is a metropolis filled with shopping opportunities at every turn. Markets worth a stop include Namdaemun and Dongdaemun, the Gyeongdong Oriental Medicine Market selling all sorts of traditional miracle cures (Chegidong Station) and Noryangjin Fish Market, even if only to watch the traders in action (line 1, Noryangjin Station).